How to Optimize for Answer Engines
A practical guide to AEO (Answer Engine Optimization) — making your content the answer that engines extract and present.
1. Answer the question directly
Put a concise, self-contained answer right after the heading, then expand. Engines extract the clear early answer.
2. Use question-style headings
Write H2/H3 headings as the questions people actually ask, ending in a question mark.
3. Add FAQ and How-To schema
Mark up Q&As with FAQPage schema and step-by-steps with HowTo. Generate it with the Schema Markup Generator.
4. Format for snippets
Use short paragraphs, ordered lists for steps and tables for comparisons. Audit with the AEO Checker.
Frequently asked questions
How do I optimise for answer engines?
Answer directly and early, use question headings, add FAQ/How-To schema, and format with lists and tables.
What is the fastest AEO win?
Add a concise answer up top and FAQ schema for your most common questions.