E-E-A-T for AI Search
E-E-A-T — Experience, Expertise, Authoritativeness, Trust — is central to GEO. Generative engines prefer to cite content they can attribute and trust.
What E-E-A-T means for GEO
AI systems, like search engines, favour content from identifiable, credible sources. Demonstrating real experience and expertise, and being transparent about who published it, makes your page safer to cite.
How to show E-E-A-T
- Name a real author with relevant credentials.
- Show publish and update dates.
- Add Organization (publisher) and Article schema.
- Cite authoritative sources and link to them.
- Keep facts accurate and current.
Audit your E-E-A-T signals
The GEO Checker checks author, dates, schema and citations.
Frequently asked questions
Does E-E-A-T affect AI search?
Yes. Trust and authorship signals influence whether generative engines treat your content as a citable source.
How do I add E-E-A-T to a page?
Add a credible author, dates, publisher and Article schema, and cite authoritative sources.