How to Get Cited by ChatGPT
ChatGPT and other AI assistants answer questions by drawing on sources they can read and trust. Here is how to make your content one of them — the practical side of GEO (Generative Engine Optimization).
1. Make content machine-readable
Many AI crawlers do not run JavaScript. If your main content only appears after JS, it may be invisible to them. Server-render or statically include the answer in the HTML.
2. Show authorship and authority
Add a real author, publish and update dates, and an Organization publisher via JSON-LD. AI systems weight attributable, maintained content more highly.
3. Write extractable, self-contained answers
Lead with a concise answer, use clear H2 sections, and keep key facts in short, quotable sentences. Cite authoritative sources to become more citable yourself.
4. Audit the page
Run the GEO Checker to score the page on these signals and get specific fixes.
Frequently asked questions
Can I make ChatGPT cite my website?
You cannot guarantee it, but you can maximise the on-page signals — readable content, authorship, structure and citations — that make a page citable.
Does ChatGPT read JavaScript-rendered content?
Often not reliably. Keep your main content in the server-rendered HTML.
Is getting cited by ChatGPT the same as GEO?
It is the goal of GEO. GEO is the practice; citation is the outcome.