Structured Data for AI and LLMs

Structured data (JSON-LD) tells engines exactly what a page is. For GEO, it helps generative AI understand your entities, authorship and facts — and cite them correctly.

Updated: June 2026 Reading time: 5 minutes

Why structured data helps AI

LLMs and AI search parse schema to disambiguate entities (who, what, when) and to trust provenance. Clear Article, Organization and FAQ schema makes your content machine-legible.

Which schema types to use

  • Article — headline, author, dates.
  • Organization — the publisher.
  • FAQPage — question/answer pairs.
  • BreadcrumbList — site context.

Generate them with the Schema Markup Generator.

Check your structured data

The GEO Checker flags missing or invalid JSON-LD.

Frequently asked questions

What structured data is best for AI?

Article + Organization for authorship and trust, plus FAQPage and BreadcrumbList for context.

Does invalid JSON-LD hurt GEO?

It is ignored, so the signal is wasted. Validate your structured data.