Free UTM Builder

Create UTM tracking links for Google Analytics, email campaigns, LinkedIn posts, social media ads, QR codes and marketing campaigns.

Campaign URL Inputs

Examples

Enter a website URL and campaign values.

Generated UTM Link

Campaign URL
Your UTM link will appear here.
Campaign Summary
Add UTM values to generate a summary.
Parameter Value Purpose
UTM parameters help analytics tools group campaign traffic. Use consistent naming so reports stay clean.

What Is A UTM Builder?

A UTM builder is a campaign URL generator that adds tracking parameters to a website link. These UTM parameters help analytics tools understand where visitors came from and which marketing campaign sent them to your site.

What Are UTM Parameters?

UTM parameters are tags added to the end of a URL. The most common parameters are utm_source, utm_medium and utm_campaign. Optional parameters include utm_term and utm_content.

Common UTM Parameters

utm_source

Identifies where traffic came from, such as Google, LinkedIn, newsletter, Facebook or QR code.

utm_medium

Identifies the marketing channel, such as email, social, cpc, referral, display or offline.

utm_campaign

Identifies the campaign name, such as product launch, summer sale or monthly newsletter.

utm_term

Often used for paid search keywords, audience terms or campaign targeting labels.

utm_content

Helps distinguish different links, buttons, creatives or ad variations in the same campaign.

Campaign URL

The final generated URL combines your website URL with all selected UTM tracking parameters.

UTM Builder Examples

A LinkedIn post might use utm_source=linkedin, utm_medium=social and utm_campaign=product_launch. An email newsletter might use utm_source=newsletter, utm_medium=email and a campaign name such as may_update.

Why Use UTM Tracking?

UTM tracking makes marketing performance easier to understand. Without UTM links, traffic from different campaigns can be grouped incorrectly or appear as direct traffic. A campaign URL builder helps keep tracking consistent across teams, channels and campaigns.

UTM Naming Best Practices

  • Use lowercase names where possible.
  • Be consistent with campaign naming.
  • Avoid spaces in UTM values.
  • Use clear values such as linkedin, email or google_ads.
  • Do not use private or sensitive information in UTM parameters.
  • Keep campaign names short but descriptive.

Frequently Asked Questions

Is this UTM builder free?

Yes. This campaign URL builder is free to use in your browser.

What does UTM stand for?

UTM commonly refers to Urchin Tracking Module parameters used for campaign tracking.

Do UTM links work with Google Analytics?

Yes. UTM parameters are commonly used with Google Analytics and other analytics platforms.

Which UTM parameters are required?

The most commonly used required fields are source, medium and campaign.

Can I use UTM links for LinkedIn?

Yes. UTM links are useful for LinkedIn posts, ads and campaign tracking.

Can I use UTM links in email newsletters?

Yes. Email newsletters often use UTM links to track campaign traffic.

Does this tool upload my URLs?

No. The UTM builder runs locally in your browser using JavaScript.

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